As Art Director, I created the visual direction and imagery for Stadium’s Fall Collections 2024 and 2025. The idea was to show an active lifestyle through a more urban and contemporary lens — where sport, style and everyday life naturally come together. Stadium’s signature orange was used as a recurring visual element throughout, helping tie the imagery back to the brand in a subtle but distinctive way. The focus was on creating strong, inspiring imagery that made the seasonal apparel, footwear and accessories feel both functional and desirable.