Created a new visual direction for Stadiums Instagram product drops and e-commerce imagery.

By developing a cohesive look & feel across social and online channels, the project elevated product storytelling while creating a more recognizable and modern brand experience. The ambition was to make the content feel more contemporary, inspiring, and culturally relevant—turning everyday product communication into something people would actually want to engage with.

Art direction: me & Max Kjellberg
Photographers: Kim Hellström, Per Hagström