Stadium Christmas Campaign 2024. TV-commercial, print, SoMe, in-store. Stadium’s mission is to inspire an active lifestyle. Since Christmas is traditionally a season of slowing down rather than speeding up, we saw an opportunity to position sporty gifts as a more inspiring alternative.

The idea, “Raise the Pulse of Your Presents,” became both the campaign concept and central message. To bring it to life, we created a high-energy Christmas campaign featuring a cheerleading squad, dynamic choreography, and an unexpected visual expression that stood apart from the typical holiday advertising landscape.

The result was a playful and energetic campaign that translated Stadium’s brand purpose into a relevant seasonal context.

Art Director & idea: Me
Copywriter & idea: Ulf Rönnbäck
Still Photographer: Kim Hellström
Director: Farzad Farzaneh
Choreographer: Celia Caap
DOP: Axel Pettersson
Stylist: Natalie Olenheim
Hair & Make-Up: Evelina Lundqvist
Editor: Martin Zaar
Composer: Andreas Pfannenstill
Production: NewNew
Cheerleaders: Twisters Cheers Elite